Nigerian singer Paul Okoye, popularly known as Rudeboy, has explained why fans no longer faint or become overwhelmed when they see their favourite musicians, blaming the development on the growing influence of social media.
Key Highlights
- Rudeboy says social media has stripped musicians of the mystique they once enjoyed.
- He argues fans no longer faint for artistes because they see them on TikTok every day.
- The singer says Michael Jackson would not have drawn the same hysteria in today’s social media era.
- He describes money spent on music videos as a potential waste in this generation.
- Rudeboy made the remarks in an interview with Lun Lifestyle TV.
The former member of the defunct P-Square music duo said social media has reduced the mystery surrounding celebrities, making them more accessible and familiar to fans than they were in the past.
Rudeboy shared his views during a recent interview with Lun Lifestyle TV, where he reflected on how social media has changed the relationship between musicians and their audiences.
According to the singer, artistes were once regarded as distant and mysterious figures because fans had limited opportunities to see them outside their music videos, concerts and occasional public appearances.
He explained that this limited access created excitement whenever fans encountered their favourite musicians in person.
‘They See Them On TikTok Every Day’
However, Rudeboy argued that the situation has changed as musicians now regularly share videos and pictures of their daily activities on social media platforms, including TikTok.
He said the constant exposure has reduced the excitement that once surrounded celebrity appearances, adding that fans can now watch artistes dance, promote their songs and share personal experiences online every day.
“The reason you don’t see people faint for artistes anymore is because they see them on TikTok every day dancing and promoting your music,” he said.
Using late American pop icon Michael Jackson as an example, Rudeboy suggested that the singer might not have attracted the same level of public hysteria if he had regularly shared promotional content on social media during his lifetime.
“If Michael Jackson was alive now and doing promotional content on social media, nobody would see him and faint,” he added.
The ‘Reason With Me’ crooner also questioned the growing expectation for musicians to post content daily to remain relevant in the entertainment industry.
According to him, the era when artistes carefully controlled their public appearances has given way to a culture in which fans can watch almost every aspect of their lives online.
Music Videos ‘A Waste Of Money’
Rudeboy further argued that the development has affected the value of music videos, describing the money spent on their production as a potential waste in an industry where musicians are constantly visible on social media.
“Music videos somehow now, because of this generation, is a waste of money. I am sorry to say this,” he said.
The singer acknowledged that social media has brought positive changes to the music industry but maintained that excessive exposure has also created what he described as “see-finish”, a situation in which constant familiarity reduces the admiration and excitement people once had for celebrities.
He noted that musicians previously enjoyed privacy even during leisure activities, with artistes often staying in restricted VIP sections of clubs.
Today, he said, people frequently record and share videos of celebrities during such outings.
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Rudeboy’s comments have drawn attention to the changing dynamics of celebrity culture, music promotion and fan engagement in the digital age.
While social media provides artistes with direct access to millions of listeners and opportunities to promote their music without relying solely on traditional media, his argument suggests that maintaining a degree of privacy may also help preserve the fascination surrounding music stars.
His remarks have also renewed the conversation about whether constant online visibility helps musicians build stronger connections with fans or diminishes the sense of excitement that once defined celebrity status.
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