Elon Musk’s ambitious new project, X TV, is now available for download on multiple platforms, bringing the world’s self-proclaimed “digital town square” directly to your living room.
If you’ve been craving a video-centric app from the platform that’s been making headlines, you’re in luck. X TV, from the social media site formerly known as Twitter, is now live on the Google Play Store, LG’s app store, and the Amazon App Store. However, users searching on Apple TV might still find only the legacy Twitter app for now.
The release dates vary slightly across platforms, with Amazon showing a late-July launch and LG marking August 29, 2024. To access the app, users need an X account, following the platform’s familiar strategy of integrating all services under one login.
According to the app description, X TV promises exclusive content, live events, and news, positioning itself as a YouTube competitor. However, early reviewers have noted that while it aims to rival YouTube, it offers far fewer content moderation practices, potentially leading to more controversial and unfiltered videos.
CEO Linda Yaccarino has confirmed that X TV launched without ads—quite a contrast to YouTube, which raked in a staggering $31.5 billion in advertising revenue in 2023. The absence of ads may change as the platform evolves, but for now, it’s ad-free.
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X TV has quickly garnered attention for its wild mix of content, with some early users labeling it a “dumpster fire.” Rated T for Teen and 12+ across different app stores, there’s no shortage of heated discussion about what kind of content might be featured.
A point of concern for some users is the app’s lack of accessible privacy policies and terms of service. While the LG version of X TV shows clickable links to these documents, they remain non-functional, and the other versions don’t even display these important links. Privacy-conscious users might find this troubling, especially as X TV’s controversial stance on content moderation continues to evolve.
For those exploring X TV on Amazon, the platform also suggests other video services like Rumble, Banned Video, and RSBN, which cater to more right-leaning audiences. This raises further questions about the direction and user base X TV may be aiming to attract.
