Verve partners PUMA for VerveLife 5.0
By EDU ABADE, Business Editor
Leading payment and card technology brand, Verve has announced a partnership with global sportswear brand, PUMA for the fifth edition of the annual VerveLife fitness event.
Inaugurated in 2017 to encourage healthy lifestyle among Verve cardholders and fitness enthusiasts, Verve Life has grown to be West Africa’s biggest fitness platform, attracting thousands of fitness enthusiasts from Nigeria and beyond every year.
Highlights of the VerveLife fitness platform include exciting workout sessions and dance routines led by renowned fitness experts and dance instructors, fitness challenges and immersive master classes on nutrition, mental health, and other related topics, in addition to a multi-city train of satellite fitness events across Nigeria, touching over seven cities in 2022.
The collaboration with PUMA emanated from both brands’ shared passion for fitness and is expected to bring about numerous benefits for members of the VerveLife and PUMA communities including free PUMA merchandise, product discounts, access to exclusive events and brand equity consolidation, among other benefits.
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Speaking on the collaboration with PUMA, Executive Vice President, Marketing and Communications, Interswitch Group, Cherry Eromosele, restated VerveLife’s focus on promoting fitness, healthy living and general wellness.
“We are pleased to welcome PUMA on board as one of our partners for VerveLife 5.0. Last year, we successfully delivered an event that left participants demanding more. This year, we are set to up the ante, working with key partners like PUMA, as we jointly advocate a healthy lifestyle for Nigerians,” he said.
Commenting on the collaboration with Verve, Marketing Coordinator of PUMA Nigeria, Ladun Bamgbose, said: “This partnership allows PUMA to promote the brand in what is arguably Sub-Saharan Africa’s largest annual fitness event.
“We believe that fitness and sports have the power to transform and empower individuals and societies at PUMA, which is why VerveLife 5.0 is an ideal partner for us as their ‘Never Stop’ theme aligns with our brand mantra, Forever Faster.”
Similarly, Group Head, Brands and Communications at Interswitch Group, Tomi Ogunlesi, said Verve’s partnership with PUMA underscores its determination to treat members of the VerveLife community to an enriching experience. He said, “The partnership complements our efforts to deliver the best VerveLife experience year-on-year, exceeding the expectations of our growing community.”
The buildup of events for VerveLife 5.0 commenced recently, with satellite events in Uyo, Akwa Ibom State and Asaba, Delta State. Other cities billed to host VerveLife satellite events are Enugu, Port Harcourt, Benin, Ibadan and Abuja, ahead of the highly anticipated grand finale in Lagos on November 5, 2022.
The event is also expected to make its debut in Kenya, with its first event scheduled to hold in Nairobi in October.
Beyond the provision of seamless, secure, and innovative payment solutions, Verve continues to support the lifestyle needs of Nigerians by nurturing their appetite for fit and healthy living.