Truecaller Call-to-Cart introduces a new AI-driven commerce system that turns everyday communication moments into direct shopping opportunities, allowing users to move from product discovery to checkout in just two steps.
Key Highlights:
- Launch of Truecaller Call-to-Cart AI commerce solution for advertisers
- Reduces shopping journey from multiple steps to just two actions
- Built on Truecaller’s communication platform with over 500 million users
- Targets FMCG, fintech, beauty, pharma, D2C, and mobility brands
- Uses AI-powered ad relevance through Truecaller’s “adVantage” system
- Rolls out globally across 150+ countries
Truecaller Ads has announced the global launch of Truecaller Call-to-Cart, a new artificial intelligence-powered commerce solution designed to convert everyday communication moments into seamless shopping experiences.
The system is built to reduce friction in mobile commerce, where users typically move through multiple screens, searches, and apps before completing a purchase. With Truecaller Call-to-Cart, that process is shortened to just two steps, focusing on speed, timing, and relevance.
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The platform leverages Truecaller’s position as a global communication network, placing commerce opportunities within two of the most active mobile touchpoints: incoming calls and post-call interactions. The company says this approach increases engagement by reaching users at moments of high attention.
According to Truecaller Ads VP & Global Head Hemant Arora, the new system is designed to meet the needs of advertisers operating in fast-moving consumer sectors.
He noted that purchase decisions often begin outside traditional shopping environments, adding that communication moments now represent a major untapped commerce surface for brands.
Behind the product is Truecaller’s proprietary intelligence engine known as adVantage, which powers targeting, personalization, and recommendation systems across the platform.
Engineering Director Liniker Seixas explained that the system combines AI-driven personalization with first-party data signals to match users with relevant offers at the right moment, improving conversion outcomes for advertisers.
The company also confirmed that Truecaller Call-to-Cart is its first fully global product for direct advertisers, now available across more than 150 countries and supported by its user base of over 500 million active users worldwide.
Truecaller said the rollout will initially focus on selected “always-on” advertisers, offering them customised onboarding, deeper integration support, and enhanced access to its AI-powered advertising tools.
The company, headquartered in Stockholm, continues to position advertising as its core revenue driver, with billions of daily ad impressions and more than 10,000 brand partners across its ecosystem.
As mobile commerce becomes increasingly competitive, the introduction of Truecaller Call-to-Cart signals a shift toward embedding shopping directly into communication platforms rather than traditional retail or search environments.
