NIKE contract extension, wake-up call for sponsors, claims Pinnick

by Oviri Kelvin, Sports Editor, Abuja

President of the Nigeria Football Federation (NFF), Mr Amaju Melvin Pinnick has called on sponsors of Nigeria football to follow the footsteps of renowned kit manufacturers, Nike, and brace up to expectations.

Pinnick called on more corporate bodies to support Nigeria football.

In a statement by the NFF President on Thursday, after Nike extended its contract with the NFF until December 2026, he commended the members of the NFF Executive Committee and the Secretary-General, Dr Mohammed Sanusi, adding that Nigeria Breweries PLC have also extended theirs by a year.

Amaju Pinnick speaks on NIKE contract extension

Pinnick added that before the deal was signed with Nike, certain gray areas were addressed.

“We talked about several areas they needed to look into and we finally got a deal and extension of the contract until December 2026,” he said.

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“I give the credit for this to Members of the NFF Executive Committee and the General Secretary. The new agreement lends credence to NIKE’s faith in Nigeria Football and what we are doing as a Federation.

It is a wake-up call for our other sponsors and partners to extend their agreements and for more players in Corporate Nigeria to support the Nigeria game.

“We have also succeeded in getting our partners Nigerian Breweries PLC to extend their contract with the NFF by one year. Initially, their relationship with the NFF was due to end this year.

“We got talking and met several times, and finally they agreed to extend by another year after which they will perform a review of the relationship,” Pinnick added.

The NFF President divulged that the negotiations took about a month before an agreement was finally reached with Nike to extend its contract.

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