Guinness has renewed its partnership with Big Brother Naija as a Gold Sponsor for Season 11, reinforcing its continued investment in one of Nigeria’s biggest entertainment platforms.
Key Highlights:
- Guinness returns as Gold Sponsor for BBNaija Season 11.
- The partnership coincides with Guinness Nigeria’s 75th anniversary.
- The brand will activate viewing experiences across Nigeria.
- Viewers will also participate in Guinness’ National Consumer Promotion.
The beverage brand, which also sponsored the 10th edition of the reality show, said the renewed partnership forms part of activities marking its 75th anniversary in Nigeria.
Under the partnership, Guinness will organise consumer activations at selected bars and viewing centres across the country. Viewers will also have opportunities to participate in the brand’s ongoing National Consumer Promotion during the season.
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Guinness Brand Manager, Njoku Odinakachi, said the return to Big Brother Naija would deepen engagement with consumers while celebrating the company’s long-standing presence in Nigeria.
“Big Brother Naija remains one of Nigeria’s most engaging entertainment platforms, bringing together audiences through shared cultural moments. Our return as a Gold Sponsor reflects our commitment to connecting with consumers in meaningful ways, while celebrating our 75-year legacy in Nigeria through experiences that resonate with them,” Odinakachi said.
Executive Head of Content and Channels at MultiChoice West Africa, Atinuke Babatunde, welcomed Guinness back to the programme, describing the company as a valued partner in creating engaging experiences for viewers.
“We’re pleased to welcome Guinness back as a Gold Sponsor for Season 11. The brand has been an important partner in creating engaging viewer experiences, and we look forward to another exciting season together,” Babatunde said.
The renewed partnership is expected to strengthen Guinness’ visibility around Big Brother Naija Season 11 while providing consumers with more opportunities to engage with the brand throughout the reality show.
