Firm unveils 25 value for money products, brands in 2022

By EDU ABADE, Business Editor

  • As Checkers Custard, Dulux Paints, Mr. Chef, MTN, Coca Cola, others emerge winners
Consumer Value Broadcasting (CVB) Limited, a company committed to the protection of consumer rights and recognising products, services and brands that give maximum value for customers’ money, has named 25 brands as winners of the 2022 consumer value award.

The company named the 25 winners in various categories at its maiden edition of the consumer value award held at the Radisson Blu Hotel on Isaac John Street, Ikeja, Lagos on Wednesday, August 24, 2022

In his welcome address at the award ceremony, Chairman of the company, Adedayo Ojo, said Nigeria’s business environment and consumers were already inundated with so much hype, publicity and promotions, some of which are not approved by regulatory authorities.

“This situation throws up an opportunity for some guiding light to help navigate through the labyrinth. It is our mission to provide the required guiding light and deliver value that will make brands, products and services more accountable to consumers.

“What sets the Consumers Value Awards apart is that consumers make the decision on who wins. Therefore, our role as organisers is restricted to facilitating the conversation between products, services, brands and consumers. More importantly, we are committed to doing these transparently, ethically and with integrity.

“Our goal at Consumers Value Broadcasting is to ensure that consumers’ rights and privileges are recognised, prioritised and delivered,” he stated.

He explained that CVB Limited’s goal was to ensure that brands recognise, prioritise and deliver consumers’ rights and privileges, adding that the Federal Competition and Consumer Protection Act 2019 provided on the rights of the consumer, including the right to safe and quality goods and services, the right to reject goods and right to disclosure, among others.

Ojo added: “Successful brands deserve to be celebrated. Today, winners will emerge in about 25 categories. The award rules and guidelines mirror the consumers’ jury’s commitment to ensuring that all details of the award process are transparent and accessible.”

Speaking, Managing Director of the company, Akonte Ekine, lamented the situation where airlines, banks, telecommunications firms and other service providers take consumer rights for granted, saying even in cases where customers had paid for certain services that are usually not provided, the service providers fail to make refunds.

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He insisted that the experience must stop and that a Consumer FM would soon be unveiled to broadcast such failures and ensure maximum service delivery, consumer satisfaction and adequate compensation for service failures.

Brands that emerged winners in the online voting are: Checkers Custard with 83 per cent; Dulux Paints (66 per cent); MTN (63.4 per cent); Mr. Chef (63 per cent); Coca Cola (55.1 per cent); Dangote Sugar (53.9 per cent); Lush (51.4 per cent); Amstel Malta (50.3 per cent); Knorr (50 per cent); Interswitch (33.3 per cent) and Origin Bitters (25 per cent).

Others are Golden Penny pasta; Toyota; Reload Multivitamin; Dangote Cement; GTBank (GTCO); Milo; Kellog’s Corn Flakes; Sunlight Detergent; Lucozade Boost; Chivita Fruit Juice; Colgate; Power Oil; Dano Milk and WAW Detergent.

At the ceremony, Executive Vice Chairman of the Nigeria Communications Commission (NCC), Prof. Umar Danbatta, who was represented by Joseph Dimka; Registrar of the Advertising Regulatory Council (ARCON), who was represented by Mrs. Suzzy Onwuka; Director-General of the National Agency for Food, Drug Administration and Control (NAFDAC), Prof. Mojisola Adeyeye, who was represented by Dr. Paul Kamai and Chief Executive of the Federal Competition and Consumer Protection Commission (FCCPC), Babatunde Irukera, in their goodwill messages, expressed support for the initiative.

They applauded the promoters of Consumer Value Broadcasting Limited for their passion and vision in ensuring that the Nigerian consumers get real value for their money irrespective of the brands offering such products and services, insisting that the era of taking consumer satisfaction for granted and dumping all manner of substandard goods on Nigerians was over for good.

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