FIFA president Gianni Infantino has sparked fresh controversy after offering each of the world football governing body’s 211 member associations up to $40 million (£30 million) in exchange for backing a major proposal to open FIFA’s flagship competitions to private investment.
In a letter sent to all member federations, Infantino said associations that approve the proposal by September 19 would immediately qualify for an initial $20 million payment from January 1, with the remaining funds to follow as the plan progresses.
The proposal would see FIFA establish a new commercial subsidiary to manage its biggest tournaments, including the FIFA World Cup, while allowing outside investors to purchase minority stakes in the business.
FIFA believes the move could generate as much as $10 billion (£7.5 billion) in fresh investment to expand football globally.
The initiative has triggered widespread criticism from football stakeholders, particularly in Europe, with many accusing FIFA of bypassing proper governance procedures.
UEFA condemned the proposal, accusing FIFA of attempting to “enrich themselves and their friends” while pressuring national associations with financial incentives.
The European governing body said the deadline attached to the offer highlighted concerns about transparency and consultation, adding that football’s future should prioritise associations, clubs, leagues, players and supporters rather than commercial interests.
England’s Football Association revealed it had no prior knowledge of the proposal and described itself as “deeply concerned” by both the lack of consultation and the principles behind the initiative.
Similarly, Concacaf criticised FIFA for making the plans public before engaging key stakeholders, stressing that football leaders have a responsibility to protect the sport through transparent governance.
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The Asian Football Confederation also called for greater consultation, insisting that reforms of such significance must be built on openness and accountability.
Former Football Association chairman David Bernstein described the proposal as “totally unacceptable,” suggesting England should consider withdrawing from future World Cups if the reforms proceed.
UEFA is expected to hold an emergency meeting involving its 55 member associations to determine a coordinated response, with reports indicating that the possibility of a boycott could be discussed.
Criticism has also come from across the football landscape.
La Liga president Javier Tebas accused Infantino of using FIFA’s financial resources to secure political support ahead of the organisation’s next presidential election.
Global players’ union FIFPRO warned that transforming the World Cup into an investment asset for private capital could fundamentally alter football’s governance, competition structure and player welfare.
European Football Clubs, representing more than 850 clubs, also expressed disappointment that such a far-reaching proposal had been developed without adequate consultation.
However, not every reaction has been negative. Czech Football Association president David Trunda said the proposal could offer practical financial benefits for smaller football nations, although he acknowledged that more details are needed before a final decision.
Infantino insists the plan represents a transformative opportunity to increase football’s commercial revenues and strengthen investment in the global game.
He said it was his responsibility as FIFA president to present innovative opportunities capable of delivering long-term benefits for member associations while ensuring the proposal is backed by clear financial projections and implementation plans.
With the September deadline approaching, the proposal has intensified tensions between FIFA and several continental confederations, setting the stage for one of the most significant governance battles in world football in recent years.
