Pit, an AI-native enterprise software platform founded by executives behind Voi, Klarna, and iZettle, has officially launched with $16 million in funding led by Andreessen Horowitz, marking a major development in the growing artificial intelligence enterprise software market.
The funding round also attracted participation from Lakestar, executives from OpenAI, Anthropic, Google, Deel, Revolut, alongside the Stena and Lundin families.
Key Highlights
- Pit launches with $16 million funding led by Andreessen Horowitz
- Startup founded by former leaders from Voi, Klarna, and iZettle
- Platform builds AI-native software for enterprise operations
- Pit already deployed across logistics, healthcare, telecom, and e-commerce sectors
- Company reports major gains in automation and workflow efficiency
Headquartered in Stockholm, Pit describes itself as an “AI product team as a service,” designed to help companies build and deploy custom software tailored to their operational workflows.
The company aims to replace traditional systems powered by spreadsheets, emails, and rigid Software-as-a-Service tools with AI-native infrastructure capable of automating and managing complex enterprise operations.
According to Pit, businesses globally have spent more than $1 trillion on digital transformation in recent years, yet many organisations still rely heavily on fragmented manual processes.
Speaking on the launch, Adam Jafer said artificial intelligence now gives companies the ability to operate on systems designed specifically around their needs rather than adapting to generic software products.
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Pit’s platform consists of two main components, including Pit Studio, which learns company workflows and builds operational systems, and Pit Cloud, which provides enterprise-grade security and governance features such as tenant isolation, ISO 27001 compliance, single sign-on, role-based access control, and audit observability.
The company stated that unlike traditional low-code platforms or AI assistants, Pit produces fully operational enterprise software rather than prototypes or experimental tools.
Pit disclosed that its technology is already being deployed across enterprise pilots in logistics, telecom, healthcare, and e-commerce, including projects involving Voi, Tre, Stena Recycling, and Kry.
According to the company, early deployments have produced measurable operational improvements, including an 85 per cent reduction in campaign execution time, more than 10,000 hours saved annually per deployment, and invoice automation achieving 99 per cent acceptance rates.
At one major European industrial company, Pit said its AI-powered contract and invoice validation system replaced legacy systems and eliminated validation errors while saving thousands of operational hours annually.
Commenting on the investment, Alex Rampell described Pit as a new category within enterprise AI, focused not only on speed but also on long-term reliability, governance, and scalability.
The company said its broader ambition is to redefine enterprise operations by enabling businesses to build custom AI-powered systems that are secure, adaptable, and capable of scaling efficiently.
