Business

Voting in consumer value award ends June 30

By EDU ABADE, Business Editor

Consumers Value Broadcasting has announced that the closing date for online voting for brands of repute and influence will close on Thursday, June 30, 2022.

The online voting portal opened on April 1, 2022 and will close on June 30, 2022, making it exactly three months of consumers expressing preferences for brands considered to be of value.

No fewer than 40 categories of brands are on the portal contending for the votes of consumers in the last 60 days of voting, while the remaining thirty days are for brands to gather more votes from the consumers through direct conversations.

Consumers’ responses to the call to vote have been impressive in different categories since the commencement of the voting on the portal as various brands compete for leadership positions.

Co-founder and Chief Executive Officer of Consumers Value Broadcasting (CVB), Akonte Ekine, said experiencing the interest of consumers’ preferences for brands based on interactions with the brands was impressive.

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Akonte commended consumers for responding to the call to vote for brands in the last two months, adding that more consumers should visit the site and vote for brands based on their experience.

At the end of 60 days of voting, leading brands in various categories are Coca-Cola (55 per cent); Dettol (83 per cent); Samsung (48 per cent); Toyota (56 per cent); Knorr (71 per cent); Mastercard (88 per cent); Power Oil (57 per cent) and Golden Penny (55 per cent).

Others are, Shoprite, which polled 66 per cent; Reload Multivitamin (88 per cent); Lush (60 per cent); Mr. Chef salt (62 per cent); Interswitch (35 per cent); Dangote Cement (65 per cent); Checkers Custard (84 per cent); Colgate (37 per cent); Air Peace (41 per cent); MTN (68 per cent); Lucozade Boost (48 per cent); GTCO (41 per cent); Amstel (48 per cent); Chivita (39 per cent); Orijin (26 per cent) and Kellogs cornflakes (85 per cent).

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