Veteran Nollywood actor Adebayo Salami, popularly known as Oga Bello, became emotional as his son, actor and filmmaker Femi Adebayo, unveiled the Euphoria 360 Hub in Lagos, drawing attention from Nollywood stars and Nigerians online.
Oga Bello became tearful while speaking at the unveiling on Tuesday, as he reflected on his son’s achievement and the journey that culminated in the establishment of the new creative facility. The project has been widely described in reports and social-media posts as a ₦40 billion facility, although that valuation has not been independently confirmed.
Key Highlights
- Oga Bello became emotional during the unveiling of his son Femi Adebayo’s Euphoria 360 Hub.
- Femi Adebayo officially unveiled and commissioned Euphoria 360 Hub in Lagos.
- The facility is designed for film production, music videos, content creation and post-production.
- Lagos State Deputy Governor Kadri Obafemi Hamzat commissioned the facility.
- The hub is also expected to support training and mentorship for emerging filmmakers.
- The facility had already been used for major production work, including Davido’s “B4 B4” music video.
- Nollywood actors including Odunlade Adekola, Kunle Afolayan and Ramsey Nouah were among those associated with the launch.
- Nigerians online have reacted to the scale and reported cost of the Euphoria 360 Hub.
- Femi Adebayo’s Euphoria360 Media is associated with productions including King of Thieves, Jagun Jagun and Seven Doors.
Oga Bello Gets Emotional at Femi Adebayo’s Euphoria 360 Hub Launch
The emotional moment came as Adebayo Salami, popularly known as Oga Bello, delivered a speech at the launch of his son’s new creative facility.
The veteran actor struggled to hold back tears while reflecting on Femi Adebayo’s journey in the entertainment industry and the significance of seeing his son establish a major creative enterprise of his own.
For the veteran actor, the occasion represented more than the opening of another entertainment facility. It was a personal milestone for a father who has spent decades in Nigerian theatre and film and watched his son build a career as an actor, producer and filmmaker.
The emotional scene quickly became one of the most talked-about moments from the ceremony.
Femi Adebayo Unveils Euphoria 360 Hub in Lagos
Femi Adebayo officially unveiled Euphoria 360 Hub, also known as Euphoria 360 Studio, as the new operational base of his media production company, Euphoria360 Media Limited.
The facility was commissioned by Lagos State Deputy Governor Dr Kadri Obafemi Hamzat at a ceremony attended by family members, friends, filmmakers, actors and other entertainment industry stakeholders.
Euphoria 360 Hub is designed as a multi-purpose creative facility bringing several aspects of entertainment production under one roof.
Its services include film and television production, music video production, content creation, post-production and other creative services.
What Is Inside Euphoria 360 Hub?
The new facility is positioned as more than a conventional film studio.
According to information about the hub, its operations cover production, post-production, content distribution, studio and equipment rentals and creative training.
The facility is also expected to house the Euphoria360 Film Academy, which will provide courses, workshops, masterclasses, internships and mentorship opportunities for aspiring filmmakers and other creative professionals.
The development therefore represents an expansion of Femi Adebayo’s activities from acting and filmmaking into creative infrastructure and talent development.
Euphoria 360 Hub Already Used for Major Productions
The facility had already been used for production work before its official unveiling.
One of the notable projects filmed at the hub was Davido’s “B4 B4” music video, featuring Mayorkun and FOLA.
The hub is expected to provide filmmakers, musicians, content creators and other entertainment professionals with access to production and post-production facilities in Lagos.
Nigerians React to Reported ₦40bn Creative Hub
The scale of the facility has generated considerable discussion online, with social-media users expressing surprise at its size and sophistication.
Several users who shared videos and photographs of the hub described it as a major addition to Nigeria’s entertainment infrastructure.
Some reactions focused on the reported ₦40 billion value attached to the project, while others discussed the size of the property and the range of creative services available within the facility.
However, the reported ₦40 billion figure should be treated as a reported valuation or description circulating online, rather than a project cost independently established in the reports reviewed.
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Odunlade Adekola Celebrates Femi Adebayo
Nollywood actor Odunlade Adekola was among the industry figures who celebrated Femi Adebayo’s achievement.
Adekola congratulated Femi and the entire Adebayo family, while describing the development as a significant moment for the Nigerian entertainment industry.
Femi Adebayo responded by thanking Adekola for his continued support and friendship.
The launch brought together established Nollywood veterans and younger industry professionals, highlighting the connection between the older generation of Nigerian cinema and a new wave of filmmakers building modern production infrastructure.
Femi Adebayo’s Euphoria360 Media
Femi Adebayo founded Euphoria360 Media, which has been associated with several major Nigerian film productions.
The company is known for projects including King of Thieves (Agesinkole), Jagun Jagun and Seven Doors, strengthening Adebayo’s profile as a producer and filmmaker beyond his acting career.
With the opening of Euphoria 360 Hub, the company now has a dedicated facility designed to support production, post-production, distribution and creative development.
A Proud Moment for Oga Bello and the Adebayo Family
While the size of Euphoria 360 Hub attracted significant attention, the emotional reaction from Oga Bello gave the unveiling a more personal dimension.
For the veteran actor, watching Femi Adebayo establish a major creative hub represented another chapter in a family deeply connected to Nigeria’s film industry.
The opening also reflects the growing involvement of Nigerian entertainers in building businesses and infrastructure around the creative industry rather than relying solely on acting and individual productions.
As Euphoria 360 Hub begins full operations, the facility is expected to serve filmmakers, content creators and other creative professionals while providing training opportunities for emerging talent.
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