The newly established Kano State Signage and Advertising Agency has targeted N1.5bn as internally generated revenue in the last quarter of 2025.
The agency’s Managing Director, Kabiru Dakata, made this known on Thursday, while interacting with members of the Correspondent Chapel of the Nigerian Union of Journalists (NUJ), on the activities of the new agency at the Porto Golf Resort Park in Minjirbir.
Dakata said the target was achievable through effective regulation of outdoor adverts including billboards, posters, street signage, and branded vehicles among others which could be leverage on as revenue generation source for the development of the state.
According to him, “our target from September to December is N1.5 billion, and we have mapped out strategies to ensure this is realised.
“We are also targeting N3 billion in 2026 and N5 billion in 2027,” he said.
He further said the agency was established to regulate outdoor advertising across the state in line with global best practices.
Dakata also added that the agency will be responsible in ensuring that adverts are placed on appropriate locations that pose less risks to the public as well as to ensure the necessary approvals are issued.
He maintained that the agency’s operations were not only to generate revenue, but also to sanitise the advert sector and to beautify the environment, supporting the government’s urban renewal vision.
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While noting that revenue payments would be made through the state’s centralised billing system under the Kano Internal Revenue Service, Dakata noted that the system is well coordinated to block leakages and multi taxing.
He however, urged all stakeholders to comply with the law and obtain permission before erecting any structure or advert in the state.
The managing director also highlighted that the agency has been provided an atmosphere to operate fairly to all persons, irrespective of any political party or religion and would operate in accordance with the provisions of the law.
He added that violators are liable to face a community service of up to three months or one-year imprisonment with an option of fine.
