After 30 days of voting on the consumers’ value awards portal, GTCO emerged leader in the banking sector award for value for money bank services with 40 per cent, while MTN and Milo lead the tech and beverage categories with 63 per cent and 64 per cent. With two months left to conclude the votes, consumers are responding to the call to celebrate brands based on values enjoyed by voting on the platform.
Besides the three categories, over 20 other categories are listed for consumers to vote for or against brand action in the market place based on their service experiences and brand encounter.
In carbonated drinks category, Coca Cola leads with 56 per cent, while in Cereal Kellogs leads with 86 per cent and Checkers Custard leads with 66 per cent in the custard category.
Sunlight leads the detergent category, Orijin leads in the alcoholic beverages category, while Lucozade leads in the energy drinks category.
Speaking on the voting result, Managing Director of Consumers Value Broadcasting Limited, Akonte Ekine, commended consumers for supporting the initiative with their votes.
He said a total of 32 brand categories are up for voting in the first edition of the Consumers Value Awards, adding that it is an opportunity for brands to get recognised as brands of value for consumers’ money.
The award was initiated for consumers to name brands that are making great contributions in the market place based on the quality of service and expected value of the products.
Other brands leading in their categories are Power Oil with 59 per cent, Chivita 38 per cent Dano Milk 52 per cent, Dangote Sugar 51 per cent, Colgate 38 per cent, Toyota 59 per cent, Air Peace 40 per cent, Dangote Cement 63 per cent, Interswitch 38 per cent, Mobil Super 59 per cent, Mastercard 90 per cent, Shoprite 66 per cent, Samsung 49 per cent and MTN 50 per cent.
Also, Amstel Malt polled 50 per cent, Reload Multivitamin 90 per cent, Lush Hair 63 per cent, Dettol 75 per cent, Golden Penny Spaghetti 60 per cent, Knorr 100 per cent, Dulux Paint 80 per cent, MR Chef 60 per cent and Easyon 66 per cent.
Voting ends on June 30, 2022.
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