President Bola Tinubu has appointed Zahrah Audu as the new director-general of the Presidential Enabling Business Environment Council (PEBEC). This strategic move, announced on January 20, 2025, signals a pivotal moment in Nigeria’s pursuit of a more robust business climate.
Zahrah Audu, a distinguished entrepreneur and technology expert, brings a wealth of experience to her new role. Holding a degree in software engineering and business management from a leading university in the United Kingdom, Audu is poised to use her expertise to revolutionize Nigeria’s business environment. Her appointment is expected to bolster efforts to attract foreign investments and foster business growth within the country.
A recognized leader in both the business and philanthropic sectors, Zahrah has long been an advocate for Nigeria’s economic growth. She spearheaded the ‘Invest Nigeria’ campaign, which helped position the country as a top investment destination. Additionally, Zahrah has played a key role in coordinating the Foreign Direct Investors’ Roundtable Forum, fostering stronger connections between Nigeria and international investors.
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Beyond her professional achievements, Zahrah is also known for her philanthropy and political engagement. She has built strong relationships with global communities, leveraging her platform to promote social change and advocate for the underprivileged. As a prominent member of the All Progressives Congress (APC), she is a staunch advocate for the inclusion of women in leadership roles, encouraging others to follow her lead in driving meaningful societal change.
Currently serving as the Technical Adviser on Foreign Direct Investment (FDI) to the President, Zahrah has successfully managed the “Invest in Nigeria” initiative, working closely with international partners to drive strategic investments into the country. In her new role as the director-general of PEBEC, she is expected to continue her efforts to make Nigeria an even more attractive destination for global business opportunities, further strengthening the nation’s economy.
Zahrah Audu’s appointment is expected to play a crucial role in enhancing Nigeria’s business environment, creating new opportunities, and driving the country toward sustained economic growth.
