Last updated: 1 November 2026
This Privacy Policy explains how Elomaz Communications Limited, publisher of The Trumpet (“we”, “us”), collects, uses and protects personal data when you use thetrumpet.ng, our social media pages and our other services. We process personal data in line with the Nigeria Data Protection Act 2023 and other applicable laws.
1. Who we are
Data controller: Elomaz Communications Limited, Plot 506 Oladipo Diya Street, Durumi, Abuja, FCT, Nigeria. Email: info@thetrumpet.ng.
2. Information we collect
- Information you give us: when you contact us, send a news tip, report an error, apply for a job, request advertising or post a comment, we collect the details you provide, such as your name, email address, phone number, message and any attachments.
- Information collected automatically: when you visit our website, we and our service providers collect technical information such as your IP address, browser and device type, pages viewed, referring website, approximate location and the date and time of your visit, using cookies and similar technologies.
- Comments: comments are provided through Disqus. If you comment, Disqus processes your information under its own privacy policy.
3. How we use your information
- To publish and deliver our news content and keep the website working securely.
- To respond to your messages, tips, complaints, correction requests and job applications.
- To understand how our website is used and improve our journalism and services, using analytics tools such as Google Analytics.
- To show advertising, including advertising served by Google AdSense, which helps fund our journalism.
- To prevent spam, fraud and abuse, and to meet our legal obligations.
Our legal bases for processing include your consent (for example, for non-essential cookies), our legitimate interests in running and improving a news website, the performance of a contract (for example, advertising services), and compliance with legal obligations.
4. Cookies and advertising
We use cookies for essential website functions, analytics and advertising. When you first visit, a cookie banner lets you accept or reject non-essential cookies, and you can change your choice at any time. Third-party vendors, including Google, use cookies to serve ads based on your previous visits to our website and other websites. You can opt out of personalised advertising at Google Ads Settings. For more detail, see our Cookie Policy.
5. Sharing your information
We do not sell your personal data. We share it only with service providers that help us run our website and business, such as our web host, analytics and advertising providers, our comment platform and email providers, under appropriate safeguards; with authorities where required by law; and to protect our rights or the safety of others. Some of these providers may process data outside Nigeria, in which case we rely on safeguards permitted under the Nigeria Data Protection Act.
6. News sources and journalism
We protect the identity of confidential sources. Personal data processed for journalistic purposes is handled in line with our Editorial Policy and the exemptions that the law provides for journalism in the public interest.
7. How long we keep data
We keep personal data only as long as necessary for the purposes described above. Messages and correspondence are kept for as long as needed to deal with your request and any follow-up; job applications are kept for up to 12 months unless you ask us to delete them sooner; analytics data is retained according to our providers’ settings.
8. Your rights
Under the Nigeria Data Protection Act 2023 you have the right to be informed about how your data is used, to access your personal data, to have it corrected or deleted, to restrict or object to processing, to withdraw consent at any time, and to data portability. To exercise any of these rights, email info@thetrumpet.ng. If you are not satisfied with our response, you may complain to the Nigeria Data Protection Commission.
9. Security
We use reasonable technical and organisational measures, including encrypted connections (HTTPS), to protect personal data. No internet transmission is completely secure, so we cannot guarantee absolute security.
10. Children
Our website is intended for a general audience and we do not knowingly collect personal data from children under 13. If you believe a child has given us personal data, please contact us so we can delete it.
11. Links to other websites
Our stories link to other websites and embed content such as videos and social media posts. Those services have their own privacy policies, and we are not responsible for how they handle your data.
12. Changes to this policy
We may update this Privacy Policy from time to time. The date at the top shows when it was last changed.
See also: Cookie Policy · Terms and Conditions · Contact Us
