Exhibitors from five continents will be participating in this year’s Food & Beverage West Africa trade exhibition as over 300 exhibitors representing brands and businesses from 50 countries will be on show from June 11 to 13, 2024 at the Landmark Centre on Victoria Island, Lagos.
Nine countries– Turkey, Dubai, China, India, United States of America (USA), Indonesia, Italy, Egypt and Tunisia will have their exhibition pavilions, while delegations from United Arab Emirate (UAE), United Kingdom (UK), Thailand, Ukraine, Ghana, Algeria, Malaysia, Netherlands, and others will use the show to launch new products into Nigeria and West Africa as well as meet new business partners.
The Food & Beverage West Africa exhibition, organized by BtoB Events and now in its fifth edition, is the continent’s largest food and beverage trade show, as over 6,000 visitors are expected to attend the three-day event.
Speaking on the event, Exhibition Manager, Brad Smith, said: “This year’s exhibition is featuring more exhibitors, more countries, and more products than ever. If you are seeking new and exciting products that have yet to be seen in the West African market, then FAB should not be missed.
“FAB 2024 is bringing even more countries and exhibitors than ever before. Our brand-new USA, China and Italy pavilions are joining our regular pavilions from Turkey, Dubai, India, Indonesia and Egypt. We are also welcoming exhibitors for the first time from countries such as Mexico, Korea, Hong Kong, Oman, Saudi Arabia, Algeria, Iran, Libya, Turkmenistan and Nepal.”
Smith, who explained that the event is recognized for the number and range of overseas exhibitors, which attract visitors from the West African region and beyond, added: “We pride ourselves on the international standard quality that our exhibition represents. It is a unique exhibition where we are bringing the global food and beverage industry to Nigeria, with both exhibitors and visitors attending and all looking to do business within the West African region.”
One of the international exhibitors, Xena’s Food Group is a Platinum Sponsor of FAB West Africa. Based in London, Xena, a wholesale food distributor specializing in premium-grade fresh condiments, oils, and ingredients, sees huge potential with the Nigerian market, noting the growing demand for high-quality ingredients in Nigeria and Africa.
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Head of International Trade, “Mr. Kochhar, said: “FAB West Africa offers a unique opportunity to connect with key players in the food industry specifically within the West African region. We believe that this targeted approach aligns perfectly with our goal of expanding our presence in Nigeria and neighbouring countries. We see this event as a strategic platform to showcase our offerings.
“Our primary objective is to establish Xena’s Food Group as a trusted supplier of premium food products in the African market. We aim to forge partnerships with distributors, wholesalers, hotels and restaurants, showcasing our extensive range of high-quality mayonnaises, ketchups, flours, cooking oils, poultry, eggs and grains, among others.”
Export Manager of another London-based international exhibitor and manufacturer of alcoholic and non-alcoholic beverages, Linc Drinks, Zoryana Slater, also expressed delight at the opportunity to come to Food & Beverage West Africa.
“We recognize the immense potential of the African market, particularly Nigeria and view FAB West Africa as a strategic platform to showcase our premium beverages. We aim to establish strong connections with industry stakeholders, distributors, and consumers, fostering brand recognition and market penetration.
“We aim to forge strategic partnerships, secure distribution channels and generate substantial interest in our products, including our private label options,” Zoryana Slater said.
