Nordic Bridge Partner AB has announced the appointment of international business leader Petri Saarinen as its new Senior Business Advisor, a move expected to accelerate the firm’s mission of linking Nordic innovation with Africa’s fast-growing enterprise ecosystem.
Petri Saarinen brings decades of global experience in venture development, corporate innovation, and cross-border business strategy. His appointment marks a strategic step in Nordic Bridge Partner’s expansion plans, reinforcing the company’s commitment to fostering collaboration between Nordic and African businesses through market research, investment facilitation, and innovation-driven partnerships.
Saarinen is the founder of Salto Ventures Inc. and a partner at iLab Ventures LLC, both global venture studios and corporate innovation agencies. He also serves as the Head of Global Strategy at Creww Inc. Over the course of his career, he has held leadership positions across Europe, Asia, the Gulf region, and the Americas, helping to raise more than €20 million for his own ventures and supporting over 50 accelerator programs worldwide.
According to Ufuoma (Francis) Otuoba, Co-CEO and Future Architect of Nordic Bridge Partner AB, Saarinen’s appointment signals a bold phase of growth and execution. “Bringing Petri onto our team marks an exciting chapter for NBP. His unique blend of global perspective and real-world experience in building businesses will be invaluable as we move from vision to action, forging resilient and innovative bridges between Nordic and African markets,” Otuoba said.
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In his advisory role, Saarinen will focus on advancing Nordic Bridge Partner’s innovation strategy and cross-border growth initiatives. His work will center on venture scaling, ecosystem partnerships, and international market entry, particularly in connecting Nordic innovation hubs with African enterprises. His expertise in emerging technologies and investment trends is expected to influence the company’s next phase of expansion and impact.
“I’m excited to support Nordic Bridge Partner in their mission to create meaningful collaboration between Nordic and African businesses,” Saarinen said. “The combination of Nordic innovation, educational opportunities, and Africa’s growth potential can generate transformative outcomes for both regions.”
Nordic Bridge Partner AB continues to position itself as a key player in strengthening Nordic–African business relations, helping enterprises identify new market opportunities, access data-driven insights, and build lasting, sustainable partnerships across continents.
