The National Broadcasting Commission (NBC) says AFRICAST 2025, will attract over 3,000 delegates in Lagos from October 20 to 24, 2025, further solidifying Nigeria’s leadership role in shaping Africa’s media landscape.
Director-General of the NBC, Charles Ebuebu, said the AFRICAST 2025, with the theme: “Navigating the digital surge: Building a resilient African media ecosystem,” will be more than just a conference.
He stated that it will serve as a pivotal platform for tangible action, uniting regulators, content creators, policymakers, and investors to develop a credible, inclusive, and future-proof media environment for Africa.
“Media is no longer confined by geographical boundaries. Digital platforms have globalized content consumption.
“AFRICAST 2025 will be the arena where we collectively strategize and build a media ecosystem that not only survives but thrives in this new reality,” Ebuebu said.
The summit is expected to attract participants from over 30 countries, including global delegates, content innovators, policy architects, and technology pioneers.
The robust four-day programme will feature keynote addresses, dynamic content showcases, extensive exhibitions, crucial regulatory roundtables, skill-enhancing masterclasses, and the unveiling of cutting-edge tech products.
Ebuebu highlighted the critical need for African media to proactively adapt and innovate within the rapidly transforming global media landscape.
He warned that failing to embrace change risks marginalising African voices in key global narratives.
AFRICAST 2025 comes at a crucial time as Africa’s media faces the dual challenges of digital disruption and evolving regulatory frameworks.
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With audiences increasingly migrating online and AI-driven storytelling gaining traction, important issues such as content authenticity, data privacy, platform accountability, and digital inclusion will be central to policy discussions and innovation showcases.
This year’s edition will address pressing questions, including how to safeguard human creativity in the age of AI, establish responsible digital broadcasting frameworks, and empower young African creators to lead globally resonant narratives.
Ebuebu noted the NBC’s proactive stance, pointing out that the commission is already developing progressive regulations for content and AI to maintain integrity within the media space.
He affirmed that AFRICAST will play a crucial role in generating vital data and insights to guide future broadcasting policies.
Established by the NBC as a biennial platform, AFRICAST connects the diverse elements of Africa’s broadcast value chain, from content creators and distributors to regulators and financiers.
The 2023 edition saw over 2,500 attendees and more than 100 exhibitors, and AFRICAST 2025 is projected to surpass these figures, setting a new benchmark for the industry.
Ebuebu declared: “We are not simply organizing another conference; we are building a powerful movement for the resilience of Africa’s media.
“Just as Nigeria leads in music and digital innovation, our broadcast sector must rise to the same level of global prominence. AfriCast 2025 in Lagos will be a crucial step in achieving this vision.”
