The Managing Director of Niger Delta Development Commission, (NDDC) Samuel Ogbuku has said that the Corporate Communication Division of the commission is key to the success of the interventionist agency.
Ogbuku spoke in Port Harcourt while declaring open a three day capacity building workshop for the staff of the commission’s Corporate Affairs Division.
He charged the participants to be creative and enhance their skills to ensure that the Commission continues to make a difference.
According to Ogbuku, a periodic update of knowledge was necessary to enhance the service delivery of the Commission.
He described the theme of the retreat, “Corporate Communication Strategy: Everyone’s Business,” as apt.
The Managing Director urged staff to approach their duties with renewed commitment and creativity, emphasising that effective communication was a collective responsibility emphasizing that staff should not limit their efforts to routine tasks.
“Don’t do things just because the government is paying you. Yes, you’re being paid, but do it with passion.
“Use every opportunity to express your ingenuity. If you hide it, nobody will see it. Only those who show up and give their best get noticed.”
Ogbuku stressed the critical role of corporate communication as a strategic tool in public service and encouraged participants to always present themselves with confidence and professionalism.
“The NDDC is making a difference, and to help us achieve our mandate, we must work together as a team. This workshop will help us to build staff capacity and team bonding. Staff of the headquarters and all state offices are here. It will expose our strength and the need to work together to achieve our common goal of making a difference.”
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“The Corporate Affairs Department is key to the success of the NDDC as the image maker of the Commission and its brand manager.”
On her part, the NDDC Director of Corporate Affairs, Mrs. Seledi Thompson-Wakama, commended the Managing Director for making the retreat possible.
She noted that the retreat was designed to sharpen the skills of communications staff, enabling them to present the Commission’s vision more effectively and engage stakeholders more effectively.
In her presentation, entitled “Effective Communication Strategy”, the lead facilitator, Mrs Eugenia Abu, explained the different types of communication.
According to her: “The language to communicate with stakeholders varies.
“You must be mindful that your stakeholders are looking for gaps. Corporate communication demands that you are courteous, careful, and coordinated.” she maintained.
