MTN has issued a public apology to its customers, following widespread outrage over the sudden 200% increase in the price of its popular 15GB data bundle.
The price of the 15GB weekly data plan was raised from ₦2, 000 to ₦6, 000, catching many subscribers off- guard and sparking outrage on social media.
The unexpected hike led to a wave of complaints from users who had become accustomed to the previous pricing.
In response, MTN released an informal and conversational statement on Thursday, acknowledging the frustration of its customers and admitting that the price adjustment was a mistake.
Read also: Anger as MTN increases tariff by 200%
“To our 15GB digital bundle lovers, you dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle,” MTN stated.
The company further apologized, saying, “we could share several reasons and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say, na mistake.”
Urging customers to forgive the error, MTN added that “in this love season, don’t stay angry with us. Please forgive and forget. You matter die, and we will never stop showing you how much.”
While MTN is the first to implement the new pricing, other telecom operators like Airtel and Globacom are expected to follow suit after the Nigerian Communications Commission (NCC) approved a 50 percent tariff increase in January.