Manchester City has renewed its kit partnership with Puma for at least another decade, with the contract valued at a minimum of £1 billion, making it the largest deal in the Premier League.
The club originally entered into a £65 million-per-year agreement with the German sportswear brand in 2019, but they have now agreed to extend the partnership until at least 2035, with the new deal estimated to be worth a record £100 million annually for City.
This amount exceeds the £90 million deal that Manchester United signed with Adidas in 2023, while Liverpool will also be partnering with Adidas this season for a reported £60 million per year.
Since 2019, City has experienced an unprecedented level of success, winning four Premier League titles and achieving a Treble two years ago, although they finished the last season without a major trophy.
According to City, the partnership has led to record global sales for the club.
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In their financial report up to June 30, 2024, City announced a record revenue of £715 million in the Premier League, with commercial revenue rising from £341.4 million to £344.7 million.
Ferran Soriano, chief executive of City Football Group (CFG), stated: “We partnered with Puma with the goal of pushing our limits and exceeding expectations.
“We have accomplished that and more over the past six seasons”.
“Puma has integrated smoothly into our organization, and we have shared many historic moments while engaging fans worldwide.”
Arthur Hoeld, chief executive of Puma, remarked: “The partnership with Manchester City has been a tremendous success both on and off the field.
“Winning trophies, providing an ideal platform for our performance products, and achieving commercial success have been remarkable.”
