A 44-second video featuring rapper Jesse Jagz has reignited his long-running feud with Afrobeats star Davido, drawing widespread attention across social media platforms including X (formerly Twitter) and Instagram.
In the clip, which began circulating early Monday, Jesse Jagz is seen surrounded by several men while on-screen text appears to criticise what he described as Davido’s disloyal associates. The language used in the video has sparked controversy and intense debate among fans.
The development follows a recent public exchange in which Davido reportedly mocked Jesse Jagz over contemporary Amapiano music trends, accused him of drug use, and made other provocative remarks. Jesse Jagz responded by stressing that respect, rather than wealth or status, should define success, delivering what many observers described as a pointed rebuttal.
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Reactions to the video have been mixed. While some fans view it as a reflection of deeper issues within the music industry, particularly surrounding loyalty, influence and the role of entourages, others have raised concerns about the video itself. Critics have pointed to unclear audio, inconsistent subtitles and Jesse Jagz’s visibly unsteady appearance, which have fuelled speculation online.
Social media users have also weighed in on the controversy. Some defended Davido, arguing that criticism directed at him goes beyond music and focuses unfairly on his lifestyle. Others suggested that the episode highlights the prevalence of hypocrisy and opportunism around successful artists, while some interpreted Jesse Jagz’s remarks as a broader commentary on how associations can overshadow artistic talent.
The renewed controversy comes ahead of the release of Jesse Jagz’s forthcoming album, Deeper, scheduled for December 26, with some observers speculating that the timing of the video may further intensify public scrutiny surrounding both artists.
