Heineken has brought its highly-anticipated 45cl bottle to Lagos, Nigeria’s commercial hub, following successful launches in Onitsha and Enugu. This Lagos trade event, held with top distributors, retailers, and industry stakeholders, marks a major milestone in Heineken’s nationwide expansion of its stylish new bottle.
The exclusive Lagos launch event allowed Heineken’s trade partners to experience the sleek 45cl bottle, which promises to meet evolving consumer tastes. “The launch of our new 45cl bottle underscores Heineken’s commitment to innovation and our deep understanding of what consumers want,” said Maria Shadeko, Portfolio Manager, Premium Brands at Nigerian Breweries Plc. “We’re thrilled to see the excitement from our trade partners in Onitsha and Enugu and are eager to bring this momentum to Lagos.”
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With overwhelmingly positive feedback from the launches in Onitsha and Enugu, Heineken’s 45cl bottle is quickly establishing itself as a game-changer in Nigeria’s premium beer market. The introduction of this versatile, premium-sized bottle not only appeals to consumers seeking a top-tier drinking experience but also strengthens Heineken’s leadership in the competitive beverage industry.
The Lagos launch builds on the success of prior events and represents Heineken’s dedication to supporting its trade partners through ongoing engagement and strategic market initiatives. This 45cl bottle rollout is poised to captivate consumers across Nigeria, ensuring that Heineken remains the go-to choice for premium beer lovers nationwide.
