by: Omoniyi Alli
Leading financial institution, First Bank of Nigeria have been unveiled as the *one* lead sponsor of season 4 edition of popular music show ‘The Voice Nigeria’.
With production in Nigeria, organizers have assured Nigerians of a fun-filled experience for viewers and participants at large. Speaking on behalf of the bank, Abimbola Meshinoye, Head, Sponsorship, Partnership, Events and Collaboration disclosed that the institution has supported ‘ The Voice Nigeria’ over the years because of its resolve to promote Nigerian talent and create social cohesion within the country.
She said’ Our support is also a demonstration of the Bank’s commitment to contributing to the growth of the music and entertainment industry in Nigeria in line with the Federal Government’s diversification policy’.
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It is however keen to note that as a Bank woven into the fabric of society for over 127 years, FirstBank has been at the forefront of nation-building; supporting through resourceful partnerships to build the Nigerian creative industry value chain a, sector driven by the teeming youth population and growing in its contribution to national
GDP’’ she concluded.
The Popular show is best known for its recognition and unveiling of singing talents, even as Nigerian musical talent continues to gain international global recognition and collaborations. This year’s episodes would be fully produced by UNITY 1 Limited in collaboration with FAME TV while also partnering with ITV and YouTube.
The Voice Nigeria this year will kick off with free registration, intending talents to record a one-minute video singing without a soundtrack, upload and fill the form on the website. The competition is open to both male and female contestants who are Nigerians and have a government-issued means of Identification and talents must be at least 18 years old. Interested talents can visit the voice website www.thevoicenigeria.com for more information or social media platforms of The Voice Nigeria.
