The Senior Special Assistant to President Bola Tinubu on Media and Publicity, Mr. Temitope Ajayi, urged filmmakers in Nollywood to utilize their skills to promote positive national narratives that reflect Nigeria’s shared history and successes.
Ajayi made this statement on Saturday during his keynote address at the ongoing 22nd Abuja International Film Festival (AIFF), which carries the theme “From Script to Nation: The Role of Film in Shaping National Identity.”
The festival, which started on Thursday will run until Monday,, bringing together actors, filmmakers, regulators, and other key players in the global film industry.
He pointed out that in an increasingly interconnected world, films have become a vital means for nations to construct and convey their identity, emphasizing the necessity of recognizing their influence.
He noted that Nigeria has a wealth of stories that can instill a sense of national identity, pride, and hope, which can be highlighted through film.
Ajayi encouraged Nollywood filmmakers to look to Bollywood, which showcases India’s diverse religions, languages, and cultures, as well as Hollywood, which represents American heroism.
“It is essential to emphasize that film or cinema has transcended being just a source of entertainment.
“It has become a powerful tool for cultural identity, cultural decolonization, and, most importantly, for diplomacy and for shaping a nation’s identity, including the display of its language, fashion, cuisine, and other cultural aspects.
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“I remember many of us here aspired to visit Japan or dreamt of traveling to various parts of Europe or North America.
“This desire stemmed from what we saw in American films during our youth; we were captivated by New York and other fascinating places, and we longed to live and work in those environments.
“Sadly, they did not make it to the nominations, but we still wanted to recognize the filmmakers,” she stated.
The Abuja International Film Festival is an annual event where films, actors, and producers from Nigeria and abroad are showcased to promote collaboration in co-production, distribution, and investment.
The festival is linked to the Durban International Film Festival, Dahlegona International Film Festival, Georgia International Film Festival, Commonwealth International Film Festival, and other esteemed film festivals.
