The federal government has entered into partnership with Bloomberg in a two-year initiative aimed at rebranding the country’s global image and attracting foreign investment.
Minister of Finance, Mr. Wale Edun revealed this on his X handle, after meeting with Bloomberg’s Global Director, Nicole Keefe, in Abuja.
Edun revealed that at the meeting, Keefe emphasized the company’s commitment to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience.
He said that Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions.
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The minister acknowledged the need for strategic communication to effectively showcase the government’s economic achievements and create a positive investment climate for foreign and local investors.
The partnership with Bloomberg he stated, will be executed through the Ministry of Finance Incorporated.
Also, the Special Adviser to the finance minister on budget and national planning, Dr. Armstrong Takang, noted that the partnership will spotlight key government projects such as the real estate investment fund and gas pipeline initiatives, further promoting Nigeria’s progress in critical sectors of the economy.
