The Federal Capital Territory Minister of State, Dr. Mariya Mahmoud, has called on government at all levels, private investors and stakeholders to invest in film, noting that investment in the sector is not just an economic decision but a cultural imperative.
The minister gave this charge at the opening ceremony of the 14th edition of the International Zuma Film Festival held at the Jabi Lake Mall in Abuja.
She also advocated for policies that will empower filmmakers to showcase their work, stressing that efforts should be made to nurture a future, where African cinema takes its rightful place on the global stage.
The minister who was represented by her Special Assistant on Social Development Secretariat, Helen Zamani, also noted that the Zuma Film Festival has become a true celebration of storytelling, culture and creativity.
“Let me use this opportunity to reiterate that the Zuma Film Festival is not just an event; it is a movement—a convergence of voices, ideas, and visions that shape the narrative of who we are and where we are going.
“The power of film is much more than entertainment. It is a mirror reflecting our collective experiences, dreams and struggles. It is a bridge connecting diverse cultures and a canvas for the stories that define us,” she stressed.
However, Mahmoud called on filmmakers to recognise the role of technology in the film industry, adding that “as a matter of fact, in an era where technology evolves at lightning speed, the way we tell stories is changing.
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“From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films. We must therefore embrace these innovations while remaining true to the authenticity that sets our stories apart”.
The minister identified funding and infrastructure to distribution and copyright issues, as some of the numerous challenges in the industry despite its immense potentials.
She commended the organizers of the Zuma Film Festival for creating the platform to showcase the future of African cinema.
Managing Director of the Nigerian Film Corporation, Dr. Ali Nuhu, described the festival as a hallmark of African creativity and innovation, noting that the festival has been globally recognized for its role in promoting the rich cultural heritage of Nigeria and the continent.
He also said that this year’s theme: “Digital renaissance: embracing the future,” underscores the transformative power of digital technology in reshaping filmmaking and storytelling.
The opening ceremony brought together a diverse audience of creative professionals, cultural enthusiasts, diplomats and government officials to celebrate the union of culture and technology.
