Etihad Airways is strengthening its partnership with Chennai Super Kings (CSK) by upgrading its logo to the front-of-shirt position, marking a new chapter in its sponsorship journey with the iconic IPL franchise.
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, expressed excitement over the expanded collaboration, stating:
“Our sponsorship of Chennai Super Kings has given us an incredible opportunity to engage with millions of cricket fans worldwide. From exciting activations to branding an entire aircraft in CSK’s iconic colors, we’ve built a meaningful partnership in just one year. Moving our logo to the front of the jersey further deepens our commitment to CSK, its passionate fanbase, and our strong connection to India, where we operate 181 flights per week across 11 gateways, including 21 flights to Chennai.”
Chennai Super Kings CEO KS Viswanathan welcomed the upgraded sponsorship, emphasizing Etihad’s vital role in CSK’s journey:
“We are thrilled to bring Etihad Airways to the front of the CSK jersey. Their support has been invaluable, and this next step in our collaboration aligns perfectly with our ambition to connect with fans worldwide. The Etihad-branded CSK aircraft created an enormous buzz last season, and we look forward to delivering even more special moments together.”
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Following a successful stint as Associate Sponsor in 2024, where Etihad’s logo appeared on the back of the jersey, the airline has now taken center stage on CSK’s famous yellow shirt for the 2025 season.
Fans can soon purchase the official 2025 CSK jersey featuring the Etihad logo, while also participating in exclusive on-ground activations at Chennai matches. As part of the partnership, Etihad Guest loyalty members can win Guest Miles redeemable for flights, and the airline will distribute ‘whistles with wings’—miniature aircraft-shaped whistles— to celebrate in true CSK spirit.
Additionally, CSK players will be featured in engaging content across Etihad’s social media channels, ensuring global exposure for the brand. With millions of fans watching both in-stadium and on broadcast channels worldwide, Etihad’s front-and-center placement on the CSK jersey cements its presence in the global cricket scene.
Beyond cricket, Etihad Airways continues to solidify its position in the Indian market, connecting 11 destinations in India to Abu Dhabi. Passengers can seamlessly travel to Europe, Africa, the Middle East, and North America while enjoying perks like a complimentary two-night stay in Abu Dhabi through the airline’s stopover program.
With this bold move, Etihad and CSK are set to make 2025 an unforgettable season for cricket fans worldwide.
