Chelsea sensation Cole Palmer has found himself in an unexpected legal showdown as his bid to trademark the now-iconic “Cold Palmer” celebration faces opposition from a French wine giant.
The England international, who has taken the Premier League by storm with his dazzling performances, filed an application with the UK’s Intellectual Property Office (IPO) in November 2024 to trademark the celebration for use across a wide range of products. However, French winery Chateau Palmer, based in southwestern France, has moved to block the application, arguing that the inclusion of wines in Palmer’s filing infringes on their established brand.
In his application, Palmer sought to trademark not only wines but also a host of alcoholic beverages including spirits, liqueurs, pre-mixed drinks, and even alcoholic energy drinks. While excluding Champagne by specification, the overlap with wine products triggered Chateau Palmer’s challenge, setting the stage for a legal face-off that could stretch for months.
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The IPO’s lawyers will now review submissions from both parties before issuing a ruling on whether Palmer can proceed with the trademark. Beyond alcohol, the 22-year-old is also eyeing a massive commercial footprint with plans to extend the “Cold Palmer” brand into soaps, perfumes, dietetic foods, razor blades, phone cases, jewelry, drones, and even vehicles.
The bold move highlights Palmer’s growing influence off the pitch as he looks to turn his on-field brilliance into a global lifestyle brand. While his representatives are yet to respond to requests for comment, the case has already sparked huge debate among fans over whether footballers should be allowed to commercialize their celebrations.
If Palmer succeeds, the “Cold Palmer” brand could soon become one of football’s most recognizable trademarks, cementing the Chelsea star’s status not just as a rising sports icon but also as a business powerhouse.
