Oviri Kelvin
Barcelona Chief Executive Officer (CEO), Ferran Reverter has resigned from the club citing personal and family reasons. Reverter on Tuesday, informed the Barcelona President, Joan Laporta, that he has tendered resignation at the time the club is negotiating to sign a new sponsorship deal with Spotify.
According to Barcelona, Reverter who joined the club barely 7 months ago in July 2021 to help through a strategic plan, drive its restructuring process until 2026, has resigned.
The Spanish football giant’s contract with its current sponsor, Rakuten, due to expire by the end of the season, is already in talks with a new sponsor to take over the club’s sponsorship deal.
As a result of the poor management system by previous administrators and the emergence of the coronavirus pandemic, Barcelona which has been highly indebted developed a keen interest in Spotify’s important deal with the target to get the club out of the financial mess.
This financial crisis bedeviling the club is one of the numerous reasons it parted ways with Lionel Messi in 2020 after effecting the restructuring plan that has slowly repositioned its finances.
However, reports by the La Vanguardia newspaper, Spain, stated that Reverter resignation is centered on his disagreement with the club’s President and some discrepancies noticed in the negotiation with Spotify.
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According to the reports, “the deal with Spotify was imminent but the club denied it, saying talks with other brands remained ongoing. The deal with Spotify could be worth 280 million euros ($320 million) over three years and would include sponsorship of the main shirt and title rights for Camp Nou Stadium.”
The Catalan club in its acknowledgment of Reverter’s contributions said he was instrumental in “the restructure of the debt, reduction of the payroll, agreements with new partners, and others.”
Also, Reverter said that after returning to Spain from Germany due to family reasons, he accepted President Laporta’s offer to be the Chief Executive Officer of the club.
He said, “Personally, I have put in much effort and dedication during these months, but I now wish to focus on the reason why I returned to Barcelona, which is to spend more time on personal and family projects.
“These have been passionate months and I thank the president for his trust and, above all, his enthusiasm and capacity for leadership that mean FC Barcelona now has a first-class executive team that can reposition Barça as a world leader,” Reverter added.