Trupeer.ai, the AI-powered platform transforming how software teams create product videos, has raised $3 million in seed funding to democratize studio-quality video creation. The funding round was led by RTP Global, with notable participation from Salesforce Ventures, following Trupeer’s victory at the Salesforce AI Pitchfield, and a network of over 20 CIOs and CTOs from Fortune 500 companies.
Already trusted by more than 10,000 teams worldwide, Trupeer enables users to convert simple screen recordings into professional-grade videos in seconds. From product demos and onboarding walkthroughs to customer support and training tutorials, Trupeer automates the entire process, complete with AI-generated voiceovers, lifelike avatars, smart highlights, subtitles, and instant translation in over 50 languages.
Co-founders Shivali Goyal and Pritish Gupta created Trupeer after identifying a widespread challenge across tech and enterprise teams: the struggle to effectively share and scale product knowledge. Shivali’s experience leading digital transformation at BCG, combined with Pritish’s work with high-growth startups, inspired a solution built for speed, scale, and clarity.
“Software should be easy to explain, but creating high-quality product videos has always been time-consuming and expensive,” said Goyal, Trupeer’s CEO. “With Trupeer, anyone can turn a raw recording into a polished, searchable, and scalable video, without any editing skills or production budget.”
What sets Trupeer apart is its multimodal AI engine that removes filler words, auto-generates subtitles, tracks cursor movements, and adds intelligent zooms. It even produces step-by-step documentation with screenshots and summaries alongside each video, giving teams all the tools they need to explain complex products in minutes, not days.
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Unlike traditional video editing tools or basic screen recorders, Trupeer is purpose-built for modern business workflows. Its personalization engine tailors content by brand, audience, and language, while instant sharing through public links or embed codes makes distribution effortless across teams and platforms.
This groundbreaking approach is already driving impact. Companies using Trupeer report faster customer onboarding, reduced support queries, and significantly shorter training cycles, outcomes that are critical in today’s fast-paced, content-driven business environment.
“Trupeer is redefining how teams create and share knowledge,” said Madhur Makkar of RTP Global. “They’ve turned what used to be a costly, manual task into an automated and scalable process. From support videos to internal training, Trupeer is unlocking a new standard of speed, quality, and accessibility. We’re thrilled to back this next-generation content platform.”
With its new funding, Trupeer is expanding its capabilities beyond screen recordings. The roadmap includes video generation from static documents, deeper personalization features, and integrations with major tools like CRMs, learning management systems, and internal wikis. Long-term, the founders envision Trupeer as the central nervous system of workplace knowledge, enabling any team member to instantly create, access, and share critical product insights across the organization.
As video becomes the default language of modern business, Trupeer is positioning itself not just as a tool, but as the future of scalable product communication, where every workflow, process, and idea can be captured, explained, and shared at the speed of thought.
