Abuja markets are witnessing a surge in commercial activity as Valentine’s Day approaches, with perfumes, wigs, clothing and luxury gift items leading sales across the Federal Capital Territory.
A survey conducted by The Trumpet on Thursday across major shopping centres, roadside stalls and gift stores in Abuja shows heightened demand for romantic gifts, particularly from male shoppers. Vendors estimate that for every woman purchasing a Valentine’s gift, nearly twenty men are making purchases, a trend traders describe as consistent both in physical stores and online transactions.
From Wuse to Garki and Kubwa, shop owners report brisk sales of customised boxed perfumes, designer wigs, jewellery, flowers, chocolates and teddy bears. Fashion outlets are also recording increased patronage as customers prepare for dinner dates, surprise visits and social gatherings tied to the February 14 celebration.
Retailers say perfume brands packaged in decorative boxes remain among the fastest-selling items this season, closely followed by premium hair products and ready-to-wear outfits. Online vendors confirm similar buying patterns, with same-day delivery services experiencing a rise in bookings.
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Valentine’s Day, observed globally on February 14, traditionally celebrates romantic love, friendship and admiration. It is marked by the exchange of gifts, cards and personal messages. In Nigeria’s capital city, the commercial side of the celebration appears resilient despite wider national concerns.
This year’s observance, however, carries a quieter undertone for many Nigerians. Ongoing security challenges, including terrorism, kidnapping and banditry in parts of the country, have tempered the mood in some households. For families affected by violence, the day serves as a reminder of loved ones lost, shifting focus from celebration to reflection and renewed calls for improved security.
Even so, Abuja’s markets suggest that many residents are determined to sustain moments of affection and connection amid uncertainty. Traders remain hopeful that last-minute shoppers will further boost sales as Valentine’s Day draws closer.
