A daring shift to country music has resulted in the most successful concert tour in that genre’s history, allowing Cowboy Carter to amass a 10-figure fortune, making her only the fifth musician to achieve this milestone.
For nearly any other artist, the Renaissance World Tour would represent the pinnacle of their career.
This three-hour concert, which showcased Beyoncé’s extensive discography, was one of the standout events of 2023, earning nearly $600 million and solidifying her status as one of the leading pop culture figures globally, alongside Taylor Swift.
However, the 44-year-old pop icon reinvented herself once more in 2024 with the release of her country album, Cowboy Carter.
This venture opened up new commercial avenues, including a Christmas halftime performance at the NFL and the highest-grossing concert tour of 2025, ultimately earning her the title of billionaire.
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Beyoncé now joins an exclusive group of celebrities who have recently reached billionaire status—of the 22 entertainers identified by Forbes, nearly half have achieved this in the last three years.
She becomes the fifth musician to do so, joining her husband Jay-Z, as well as Taylor Swift, Bruce Springsteen, and Rihanna.
Beyoncé began to seriously build her business empire in 2010 when she established Parkwood Entertainment, taking control of nearly every aspect of her career.
The company oversees her career and produces all her music, documentaries, and concerts, covering most production costs to retain a larger share of the profits.
“When I decided to manage myself, it was crucial that I didn’t go to a large management company,” she stated in a 2013 interview while promoting her self-titled album, Beyoncé.
“I wanted to follow in Madonna’s footsteps, become a powerhouse, and create my own empire, showing other women that when you reach this level in your career, you don’t have to sign with someone else and share your earnings and success—you can do it on your own.”
While she has broadened her business ventures into various celebrity-friendly sectors—including a hair care line (Cécred), a whiskey brand (SirDavis), and a clothing line (Ivy Park, which was discontinued in 2024)—most of her wealth stems from her music, as she controls the rights to her highly valuable catalog and earns significant income from her global tours.
In the entertainment industry, few ventures are as profitable as a musician capable of selling out stadiums.
In the post-pandemic landscape, artists have adopted a more-is-more philosophy for live performances, enhancing the spectacle and often concluding the tour with a documentary film.
Attendees of the Cowboy Carter Tour this summer not only enjoyed nearly three hours of Beyoncé’s performance but also witnessed a flying car, robotic arms (serving SirDavis, of course), a golden mechanical bull, and special appearances by her husband, children, and friends.
